Pricing can be really difficult especially when you’re first starting out at lettering, or if a friend asks for some lettering work you don’t always know what to charge. Renata, a member of the Hand Lettering HQ community I manage raised the question of ‘How much should you charge for lettering especially if it’s for a friend?’.
I knew this question wouldn’t lead to a short response, and it didn’t feel right featuring it at the end of a podcast episode, so I have shaped an episode around it. I discuss my pricing experiences and mistakes, and share helpful information I have learnt along the way to guide you in making informed decisions about setting your own pricing.
This podcast series shares helpful hand lettering information, tips, and resources, everything from beginning lettering to going pro. New episodes are available weekly, usually first airing on Tuesdays. Remember to subscribe using the links just below so that you don’t miss future episodes!
What you will hear in this podcast episode…
· Common pricing mistakes
· The benefits of consistant pricing
· Factors that can effect how much you charge
· Why you should incorporate value into your prices, not just time
Show Notes & Links
Hand Lettering HQ – Facebook Lettering Community
Full Price or Free – Sean McCabe pricing model
How I Sell Without Using Discounts – Sean McCabe on discounts
Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines – A book which provides help on pricing
If you have a question you’d like answered in the Q&A podcast episodes you can send it to email@example.com. You can ask as many questions as you like, and ask about anything at all that’s lettering related.
#LetteringTutorialGallery – A specific hashtag to use on Instagram, Facebook and Twitter to share your lettering work and quotes with myself and other listeners.
After one or two more episodes going forward the Hand Lettering Podcast will most likely be available in seasons. Existing episodes of the podcast will fall under season one, and then season two will be available at a later date in the future. This is because my recording environment has become quite noisy making it difficult to record. I also want to start bringing you interviews with lettering artists and due to the amount of planning involved with that it will be difficult to keep releasing new episodes every single week.
By bringing episodes out in seasons I can record quality episodes when my studio has brief times of quiet, and arrange interviews. There will be less episodes, but I will be able to bring episodes out a lot more consistently than I have been able to recently, and back on a weekly schedule when each season starts up.
Thank you for listening it’s so great to be sharing helpful information with you. I’ve had some lovely feedback on the podcast so far but I’d still love to hear more on what you think, and whether there are features you particularly enjoy, or whether there are features you’d like to see added. You can send your feedback to the email address mentioned just above.
If you’ve enjoyed this episode please could I ask that you leave an honest rating in iTunes, Stitcher, or whatever other podcasting platform you use to listen. As it will help others to find the podcast and help me to add value to the series too.
Have you struggled to set pricing amounts for your hand lettering? Have your prices been inconsistent and moved around a lot? Please feel free to share your thoughts on this episode in the comments below.
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