Thank you for joining me in lettering a logo part three. If you missed parts one and two you can catch up with them here and here! If you’d like a quick summary now though, the lettering a logo series is all about taking those first steps forward, and lettering existing logos as they are familiar. It is aimed at giving you a little taste of hand lettering without being overwhelming.
I apologise that part three didn’t follow a week after part two as planned, but it’s been a busy couple of weeks for me bringing you other content on the site.
For my second logo challenge I chose to draw one of the earliest Cadbury chocolate logos. The logo dates back to 1905 and would have definitely been hand lettered originally before being printed!
The Cadbury logo had more letters than the Ford car logo I chose for the previous lettering challenge, so I assumed I’d spend twice as long lettering it. However I probably spent half the amount of time as I did lettering the Ford logo, which I found interesting. When I lettered the Ford logo I wasn’t quite sure what to expect. How would I find lettering? Would I struggle? Would my existing drawing skills help me? All of those questions and more besides were buzzing around in my head just before I started lettering the Ford logo, and throughout lettering it. I believe this made me quite tense and caused a bit of a block on my flow of drawing.
When I came to letter the Cadbury logo I had a slightly better idea of what to expect. I’d also learnt from lettering the Ford logo to focus on letters in smaller parts, rather than looking at letters as a whole. I approached lettering the Cadbury logo a lot more relaxed which had a positive outcome on my work. So when you are practising your lettering skills try and approach your work relaxed if you can, and make a mental note if you notice a difference in the quality of your work.
Like before with lettering the Ford car logo, I created a time lapse video of my attempt at the Cadbury logo.
Could you notice a difference between my first and second lettering attempts? Also when did Cadbury drop the ‘S’ from their name? Please feel free to comment below.